This Is Love – Brand Campaign

An embrace of current culture and those who bring it to life. Told through vignettes that speak to dedication, spirit and obsession, the campaign celebrates the never-ending, always emotional pursuit of what the world has to offer. Running across broadcast, connected TV, digital and social media, the audience saw themselves in the work and responded; the campaign drove a 15 percent lift in brand traffic and a higher video completion rate with women, StockX’s fast-growing, highest opportunity audience.

This campaign is a celebration of the intimate moments, meticulous attention to detail, and the extreme lengths that true enthusiasts go to for their love. From the thrill of unboxing your first pair to the anticipation of snagging the latest release, every scene is a testament to the love we all share.

Produced in partnership with Lafayette American + M ss ng P eces.
Shot on location in NYC.