StockX Brand Refresh

A new look and feel for the brand, dubbed “Heat Index”.

The goal wasn’t to reinvent the brand — it was to give the team more ways to build. This evolution builds on the existing identity and pushes it across marketing and social with a little more energy and tactical expression. With a focus on flexibility, we worked with designer Alex Medina to bring this textured, layered, brighter, more electric version of the brand to life.

VP, Creative: Daniel Krueger
ACD: Lizzie Kassab
Designer: Alex Medina
Producer: Lauren Terey