IYKYK – Brand Campaign

Extending the cinematic world of StockX’s Now You Know campaign, we bring the audience inside the culture - following a group of Detroit-based tastemakers, collectors, and artists. 

Through dynamic, product-forward storytelling, we visualize how it looks and feels to have global access, and the power to express yourself with the most sought-after items in culture - all in one place. The focus is not explanation - it’s association. StockX seamlessly connects to the lifestyle, passions, and icons that define our core audience. 

This extension bridges awareness to action; showcasing cultural credibility while clearly signaling the next step: access what you want, when you want it.

CD (Art + Copy), Prod. Design, Design Lead: Lizzie Kassab
DP + Photo: Vuhlandes (Denzell Leonard)
Producer: Lauren Terey
Post: Reprise Post
G+E: Jake Gottman
Stylist: Rachael Lamb
MUA: Evie Selaty
Hair: Amanda Guitian

Starring: Lea Tayeb, Zach Thompson, DJ Killa Squid, Felipe Delloro